Management

A business doesn’t run on numbers alone. It relies on a dedicated team of people to make key decisions and steer things in the right direction. Meet the management team and board who keep Matas Group and our growing portfolio on course for success    

Gregers Wedell-Wedellsborg, CEO*

CEO at Matas since November 2017

Born 1968, Danish nationality

Other directorship and expertise

  • Group Executive Vice President, Coop Denmark
  • Digital Director, TV 2 Denmark
  • Management positions, Berlingske Media
  • Consultant, Accenture
  • Officer, Royal Danish Guard
  • Board experience since 2012

*The Group CEO and Group CFO together constitute the Executive Committee.

Gregers holds a MSc in political science from University of Copenhagen and a MPA from Harvard University

Per Johannesen Madsen, CFO*

CFO at Matas since August 2022

Born 1968, Danish nationality

Other directorship and expertise

  • Group CFO, Scandlines
  • Executive Vice President & CFO, Copenhagen Airport
  • Senior Finance positions Nordic & Germany, The CocaCola Company
  • Auditor & Consultant, Arthur Andersen

*The Group CEO and Group CFO together constitute the Executive Committee.

Per holds a MSc in Business Administration Economics and Auditing from Copenhagen Business School

Lise Ryevad, EVP Matas 

Born 1970, Danish nationality 

EVP at Matas since September 2023 

CCO at Matas since October 2018 

 
Other directorship and expertise 

Lise holds a bachelor’s degree in Business Administration (BBA) from South Bank University, London and an Executive Certificate from Copenhagen Business School. 

  • Director of Airport Sales, Copenhagen Airports A/S 
  • Commercial Director, L’Oréal Denmark 
  • Marketing Director, L’Oréal Paris 
  • Product Management positions at Mars and Nestlé 
  • Board Experience since 2016 

Carola Lundell, EVP KICKS 

Born 1974, Swedish nationality 

EVP at KICKS since September 2023 

Other directorship and expertise 

Carola holds a MSc in business and administration from University of Stockholm 

  • Chief Marketing Officer, KICKS 
  • Chief Commercial Officer, Nelly.com 
  • Management positions, TV 4 
  • Head of Digital, Coop 
  • Vice President Digital, Electrolux 
  • Board experience since 2016 

Brian Andersen, EVP Group Digital and Loyalty 

Born 1975, Danish nationality 

E-commerce director at Matas since January 2018 – EVP Group Digital & Loyalty since April 2024 

Other directorship and expertise 

Brian holds a MSc in Human Computer Interaction from Aarhus School of Business 

  • Head of E-commerce, The Masai Clothing Company 
  • Director of coop.dk, Coop Denmark 
  • Online Sales & Marketing Manager, FDM Travel 
  • E-commerce Manager, Bon’ A Parte 
  • Board experience since 2020 

David Heeroma, EVP Group Operations 

Born 1984, Swedish nationality 

EVP Group Operations at Matas since September 2023 

Other directorship and expertise 

David holds a MSc in Industrial Engineering from the Royal Institute of Technology in Stockholm 

  • COO, CDO, CIO, KICKS Group 
  • Board of Directors, Skincity 
  • Principal, Axholmen Consulting 
  • Consultant, Applied Value Group 

Alice Wassard, EVP Group Commercial

Born 1970, Danish nationality 

In Matas since April 2019 – EVP Group Commercial since April 2024 

Other directorship and expertise 

Alice holds a MSc in Economics and Business administration (CBS)  

  • Head of procurement and supplier relation Beauty and In house brands Matas 
  • Management and Director positions, Estee Lauder companies 
  • Management and Director positions, LÓréal Nordic 
  • Board experience since 2020 

Lars Vinge Frederiksen, Chair

Born 1958, Danish nationality

Professional board member

Member of the Board of Directors since 2013

Re-elected in 2024

Chair of the Remuneration and Nomination Committees

Independent board member

Other directorships

Member of the board of directors and of the remuneration and nomination committees of Tate & Lyle PLC, London. He is chair of the supervisory board of PAI Partners SA, Paris and chair of the Danish Hearth Association (Hjerteforeningen).

Expertise

Special expertise in general management, strategic development and financial communication for listed international companies as well as his expertise in corporate governance, mergers and acquisitions and business development.

Barbara Plucnar Jensen, Board Member

Born 1971, Danish nationality

Group CFO in Beazley plc

Member of the Board of Directors since 2024

Elected in 2024

Chair of Audit Committee

Independent board member

Other directorship

Barbara Plucnar Jensen only has directorships within Beazley plc.

Expertise

Expertise within general management and business know-how from large-cap companies. Strong financial competencies, including reporting, governance and risk management, and extensive capital markets experience incl. investor interaction and communication. Strategic development incl. large strategic transformations, digitalisation and sustainability


Espen Eldal portrait

Espen Eldal, Board Member

Born 1972, Norwegian nationality

CEO Europris ASA

Member of the Board of Directors since 2024

Elected in 2024

Independent board member

Other directorship

Espen Eldal only has directorships within Europris Group.

Expertise

Special expertise in retail management with experience as both CFO and CEO in a listed company as well as

knowledge of the Norwegian and Swedish markets, expertise within operational improvements,

international acquisitions, and investor communication.


Mette Maix, Deputy Chair

Born 1969, Danish nationality

Professional board member

Member of the Board of Directors since 2017

Re-elected 2024

Member of the Remuneration and Nomination Committees

Independent board member

Other directorship

Member of the board of directors of Aarstideme A/S, GoodFood Group A/D, UNICEF Danmark and Danske Spil.

Expertise

Special expertise in international sales, brand development and retail, including omnichannel and physical retail, and epertise in general management, ESG, digitalisation and strategic development.

Henrik Taudorf Lorensen, Board Member

Born 1971, Danish nationality

Founder and CEO of TAKT A/S

Member of the Board of Directors since 2020

Re-elected in 2024

Member of the Remuneration and Nomination Committees

Independent board member

Other directorships

Member of the board of directors of Louisiana Museum of Modern Art and Pongo Partners ApS and Director of TAKT A/S’ subsidiary TAKT Export ApS.

Expertise

Special expertise in strategy development, consumer and corporate branding, ESG, internationalisation, and general management for PE-backed and listed ownerships.

Kenneth Melchior, Board Member

Born 1983, Danish nationality

Vice President, General Manager, Zalando Lounge

Member of the Board of Directors since 2021

Re-elected in 2024

Member of the Audit Committee

Independent board member

Other directorships and expertise

Member of the board of directors of Lex Deux ApS and Member of the board of directors of LCB ApS.

Special expertise in international retail, in-depth insights into digital marketing, international knowledge of customer clubs and loyalty programmes and experience in launching e-commerce in several European markets.

Malou Aamund, Board Member

Born 1969, Danish nationality

Professional board member

Member of the Board of Directors since 2023

Re-elected in 2024

Member of the Audit Committee

Independent board member

Other directorship and expertise

Member of the board of directors of DSV A/S, KIRKBI A/S, WS Audiology A/S and LEGO Foundation.

Special expertise within cross-sector in digital transformation, sustainability and cybersecurity, in both a PE-backed and corporate context.