Management
A business doesn’t run on numbers alone. It relies on a dedicated team of people to make key decisions and steer things in the right direction. Meet the management team and board who keep Matas Group and our growing portfolio on course for success.
Mette Uglebjerg, Group CEO*
CEO at Matas Group since April 2026
BORN 1970, DANISH NATIONALITY
Other directorship and expertise
Mette holds a Graduate Diploma in Strategic Marketing Management (HDA) from Copenhagen Business School
- SVP, Global Food & Marketing, Alimentation Couche-Tard. Member of the Executive Leadership Team.
- SVP, Operations Europe, Circle K Europe
- 2017-2022 CEO, Circle K Denmark, Country CEO
- 2012-2017 Senior Director, Market Development, Circle K Denmark
- 2007-2012 Group Category Manager, Convenience, Statoil Fuel & Retail Denmark
- 1994-2007 Various roles including category management, retail operations, B2B sales and Scandinavian projects, Statoil Denmark
- Board experience since 2018
*The Group CEO and Group CFO together constitute the Executive Committee.
Per Johannesen Madsen, Group CFO*
CFO at Matas Group since August 2022
Born 1968, Danish nationality
Other directorship and expertise
Per holds a MSc in Business Administration Economics and Auditing from Copenhagen Business School
- Group CFO, Scandlines
- Executive Vice President & CFO, Copenhagen Airport
- Senior Finance positions Nordic & Germany, The CocaCola Company
- Auditor & Consultant, Arthur Andersen
- Board experience since 2016
*The Group CEO and Group CFO together constitute the Executive Committee.
Stefan Kirkedal, EVP Matas
EVP at Matas since April 2026
Born 1985, Danish nationality
Other directorship and expertise
Stefan holds a MSc in International Economic Consulting from Aarhus School of Business.
- SVP Digital Development & Loyalty, Matas Group
- Head of Customer Insights, Loyalty & Retail Media
- Head of Omnichannnel & Business Development, SPORTMASTER
- Strategy consultant
- Board experience since 2017
Carola Lundell, EVP KICKS
EVP at KICKS since September 2023
Born 1974, Swedish nationality
Other directorship and expertise
Carola holds a MSc in business and administration from University of Stockholm
- Chief Marketing Officer, KICKS
- Chief Commercial Officer, Nelly.com
- Management positions, TV 4
- Head of Digital, Coop
- Vice President Digital, Electrolux
- Board experience since 2016
Brian Andersen, EVP Group Digital and Loyalty
EVP Group Digital & Loyalty since April 2024
Born 1975, Danish nationality
Other directorship and expertise
Brian holds a MSc in Human Computer Interaction from Aarhus School of Business
- E-commerce director at Matas since January 2018
- Head of E-commerce, The Masai Clothing Company
- Director of coop.dk, Coop Denmark
- Online Sales & Marketing Manager, FDM Travel
- E-commerce Manager, Bon’ A Parte
- Board experience since 2020
David Heeroma, EVP Group Operations
EVP Group Operations at Matas since September 2023
Born 1984, Swedish nationality
Other directorship and expertise
David holds a MSc in Industrial Engineering from the Royal Institute of Technology in Stockholm
- COO, CDO, CIO, KICKS Group
- Board of Directors, Skincity
- Principal, Axholmen Consulting
- Consultant, Applied Value Group
Alice Wassard, EVP Group Commercial
EVP Group Commercial since April 2024
Born 1970, Danish nationality
Other directorship and expertise
Alice holds a MSc in Economics and Business administration (CBS)
- Head of procurement and supplier relation Beauty and In house brands Matas since April 2019
- Management and Director positions, Estee Lauder companies
- Management and Director positions, LÓréal Nordic
- Board experience since 2020
Malou Aamund, Chair of the Board of directors
Born 1969, Danish nationality
Professional board member
Member of the Board of Directors since 2023
Re-elected in 2026
Chair of the Remuneration Committee and the Nomination
Committee
Independent board member
Other directorship and expertise
Member of the board of directors of KIRKBI A/S, LEGO Foundation, KIRKBI Investment Management A/S, Realdania and Skall Studio.
C-level management and board experience, Strategy / business development and execution in international/multi-market companies, Digital, e-commerce, omnichannel and loyalty experience, Capital markets experience: Financial and investor communication for listed international companies, ESG and corporate governance, Large scale M&A: Transaction and value-creation at board or C-level, Technology, data and AI insight.
Mette Maix, Deputy Chair of the Board of Directors
Born 1969, Danish nationality
Professional board member
Member of the Board of Directors since 2017
Re-elected 2026
Member of the Remuneration and Nomination Committees
Independent board member
Other directorship
Chair of the board of directors of Coffee Collective and Nornorm
Vice chair of the board of directors of UNICEF Danmark
Member of the board of directors of Danske Spil and Søstrene Grene.
Expertise
C-level management and board experience, Strategy / business development and execution in international/multi-market companies, FMCG, consumer and retail sector management experience, Digital, e-commerce, omnichannel and loyalty experience, ESG and corporate governance, Large scale M&A: Transaction and value-creation at board or C-level.
Barbara Plucnar Jensen, Board Member
Born 1971, Danish nationality
Group CFO in Beazley plc
Member of the Board of Directors since 2024
Re-elected 2026
Chair of Audit Committee
Independent board member
Other directorship
Barbara Plucnar Jensen only has directorships within Beazley plc.
Expertise
C-level management and board experience, Strategy / business development and execution in international/multi-market companies, Capital markets experience: Financial and investor communication for listed international companies, Financial, accounting, audit, CFO area expertise, ESG and corporate governance, Large scale M&A: Transaction and value-creation at board or C-level.
Henrik Taudorf Lorensen, Board Member
Born 1971, Danish nationality
Founder and chairman of TAKT A/S
Member of the Board of Directors since 2020
Re-elected in 2026
Member of the Remuneration and Nomination Committees
Independent board member
Other directorships
Chairman of the board of directors of Dinesen Floors A/S, Morsø Jernstøberi A/S and TAKT A/S
Vice-chair of the board of directors of Louisiana Museum of Modern Art
Member of the board of directors of Transformer Build ApS
Expertise
C-level management and board experience, Strategy / business development and execution in international/multi-market companies, FMCG, consumer and retail sector management experience, Digital, e-commerce, omnichannel and loyalty experience, ESG and corporate governance.
Kenneth Melchior, Board Member
Born 1983, Danish nationality
Vice President, General Manager, Zalando Lounge
Member of the Board of Directors since 2021
Re-elected in 2026
Member of the Audit Committee
Independent board member
Other directorships and expertise
Member of the board of directors of Lex Deux ApS and JP/Politikens Hus.
C-level management and board experience, Strategy / business development and execution in international/multi-market companies, FMCG, consumer and retail sector management experience, Digital, e-commerce, omnichannel and loyalty experience, Technology, data and AI insight.
Espen Eldal, Board Member
Born 1972, Norwegian nationality
CEO Europris ASA
Member of the Board of Directors since 2024
Re-elected 2026
Member of Audit Committee
Independent board member
Other directorship
Espen Eldal only has directorships within Europris Group.
Expertise
C-level management and board experience, Strategy / business development and execution in international/multi-market companies, FMCG, consumer and retail sector management experience, Capital markets experience: Financial and investor communication for listed international companies, Financial, accounting, audit, CFO area expertise, ESG and corporate governance, Large scale M&A: Transaction and value-creation at board or C-level.