Management
A business doesn’t run on numbers alone. It relies on a dedicated team of people to make key decisions and steer things in the right direction. Meet the management team and board who keep Matas Group and our growing portfolio on course for success.
Gregers Wedell-Wedellsborg, CEO*
CEO at Matas since November 2017
Born 1968, Danish nationality
Other directorship and expertise
- Group Executive Vice President, Coop Denmark
- Digital Director, TV 2 Denmark
- Management positions, Berlingske Media
- Consultant, Accenture
- Officer, Royal Danish Guard
- Board experience since 2012
*The Group CEO and Group CFO together constitute the Executive Committee.
Gregers holds a MSc in political science from University of Copenhagen and a MPA from Harvard University
Per Johannesen Madsen, CFO*
CFO at Matas since August 2022
Born 1968, Danish nationality
Other directorship and expertise
- Group CFO, Scandlines
- Executive Vice President & CFO, Copenhagen Airport
- Senior Finance positions Nordic & Germany, The CocaCola Company
- Auditor & Consultant, Arthur Andersen
*The Group CEO and Group CFO together constitute the Executive Committee.
Per holds a MSc in Business Administration Economics and Auditing from Copenhagen Business School
Lise Ryevad, EVP Matas
Born 1970, Danish nationality
EVP at Matas since September 2023
CCO at Matas since October 2018
Other directorship and expertise
Lise holds a bachelor’s degree in Business Administration (BBA) from South Bank University, London and an Executive Certificate from Copenhagen Business School.
- Director of Airport Sales, Copenhagen Airports A/S
- Commercial Director, L’Oréal Denmark
- Marketing Director, L’Oréal Paris
- Product Management positions at Mars and Nestlé
- Board Experience since 2016
Carola Lundell, EVP KICKS
Born 1974, Swedish nationality
EVP at KICKS since September 2023
Other directorship and expertise
Carola holds a MSc in business and administration from University of Stockholm
- Chief Marketing Officer, KICKS
- Chief Commercial Officer, Nelly.com
- Management positions, TV 4
- Head of Digital, Coop
- Vice President Digital, Electrolux
- Board experience since 2016
Brian Andersen, EVP Group Digital and Loyalty
Born 1975, Danish nationality
E-commerce director at Matas since January 2018 – EVP Group Digital & Loyalty since April 2024
Other directorship and expertise
Brian holds a MSc in Human Computer Interaction from Aarhus School of Business
- Head of E-commerce, The Masai Clothing Company
- Director of coop.dk, Coop Denmark
- Online Sales & Marketing Manager, FDM Travel
- E-commerce Manager, Bon’ A Parte
- Board experience since 2020
David Heeroma, EVP Group Operations
Born 1984, Swedish nationality
EVP Group Operations at Matas since September 2023
Other directorship and expertise
David holds a MSc in Industrial Engineering from the Royal Institute of Technology in Stockholm
- COO, CDO, CIO, KICKS Group
- Board of Directors, Skincity
- Principal, Axholmen Consulting
- Consultant, Applied Value Group
Alice Wassard, EVP Group Commercial
Born 1970, Danish nationality
In Matas since April 2019 – EVP Group Commercial since April 2024
Other directorship and expertise
Alice holds a MSc in Economics and Business administration (CBS)
- Head of procurement and supplier relation Beauty and In house brands Matas
- Management and Director positions, Estee Lauder companies
- Management and Director positions, LÓréal Nordic
- Board experience since 2020
Lars Vinge Frederiksen, Chair
Born 1958, Danish nationality
Professional board member
Member of the Board of Directors since 2013
Re-elected in 2024
Chair of the Remuneration and Nomination Committees
Independent board member
Other directorships
Member of the board of directors and of the remuneration and nomination committees of Tate & Lyle PLC, London. He is chair of the supervisory board of PAI Partners SA, Paris and chair of the Danish Hearth Association (Hjerteforeningen).
Expertise
Special expertise in general management, strategic development and financial communication for listed international companies as well as his expertise in corporate governance, mergers and acquisitions and business development.
Mette Maix, Deputy Chair
Born 1969, Danish nationality
Professional board member
Member of the Board of Directors since 2017
Re-elected 2024
Member of the Remuneration and Nomination Committees
Independent board member
Other directorship
Member of the board of directors of Aarstideme A/S, GoodFood Group A/D, UNICEF Danmark and Danske Spil.
Expertise
Special expertise in international sales, brand development and retail, including omnichannel and physical retail, and epertise in general management, ESG, digitalisation and strategic development.
Barbara Plucnar Jensen, Board Member
Born 1971, Danish nationality
Group CFO in Beazley plc
Member of the Board of Directors since 2024
Elected in 2024
Chair of Audit Committee
Independent board member
Other directorship
Barbara Plucnar Jensen only has directorships within Beazley plc.
Expertise
Expertise within general management and business know-how from large-cap companies. Strong financial competencies, including reporting, governance and risk management, and extensive capital markets experience incl. investor interaction and communication. Strategic development incl. large strategic transformations, digitalisation and sustainability
Espen Eldal, Board Member
Born 1972, Norwegian nationality
CEO Europris ASA
Member of the Board of Directors since 2024
Elected in 2024
Independent board member
Other directorship
Espen Eldal only has directorships within Europris Group.
Expertise
Special expertise in retail management with experience as both CFO and CEO in a listed company as well as
knowledge of the Norwegian and Swedish markets, expertise within operational improvements,
international acquisitions, and investor communication.
Henrik Taudorf Lorensen, Board Member
Born 1971, Danish nationality
Founder and CEO of TAKT A/S
Member of the Board of Directors since 2020
Re-elected in 2024
Member of the Remuneration and Nomination Committees
Independent board member
Other directorships
Member of the board of directors of Louisiana Museum of Modern Art and Pongo Partners ApS and Director of TAKT A/S’ subsidiary TAKT Export ApS.
Expertise
Special expertise in strategy development, consumer and corporate branding, ESG, internationalisation, and general management for PE-backed and listed ownerships.
Kenneth Melchior, Board Member
Born 1983, Danish nationality
Vice President, General Manager, Zalando Lounge
Member of the Board of Directors since 2021
Re-elected in 2024
Member of the Audit Committee
Independent board member
Other directorships and expertise
Member of the board of directors of Lex Deux ApS and Member of the board of directors of LCB ApS.
Special expertise in international retail, in-depth insights into digital marketing, international knowledge of customer clubs and loyalty programmes and experience in launching e-commerce in several European markets.
Malou Aamund, Board Member
Born 1969, Danish nationality
Professional board member
Member of the Board of Directors since 2023
Re-elected in 2024
Member of the Audit Committee
Independent board member
Other directorship and expertise
Member of the board of directors of DSV A/S, KIRKBI A/S, WS Audiology A/S and LEGO Foundation.
Special expertise within cross-sector in digital transformation, sustainability and cybersecurity, in both a PE-backed and corporate context.