What we do

What we do

We exist to unite the leading beauty and wellbeing brands of the Nordics and beyond. And it’s our pleasure to host a huge variety of these identities under one roof. Matas Group is home to some important Nordic brands (KICKS, Matas) alongside cherished products such as Matas Stripes, Matas Natur, Plaisir skincare, BeautyAct, Atelier Rouge and Nilens Jord makeup. We’re also the proud home of Club Matas and KICKS Club where members unlock points and special offers to use in our stores and online.

Outstanding products, added peace of mind 

Over the years, we’ve seen a lot of change, but it’s important that some things stay the same. Our commitment to making safe products began in 1949 and is still going strong.

From own-brand products like Matas Striberne, to any of the others in our sales channels, our outstanding products always come with added peace of mind. 






Look good, feel good, do good 

As we grow, we don’t want our ESG efforts to be left behind. So, we’re working to limit carbon emissions and the use of plastic in all areas of our business. We’re also hyper-aware of the conversation around beauty standards and mental health, and the part our business plays in it. To ensure we’re a meaningful voice in this conversation, we’re offering education to help our colleagues with self-insight and personal leadership. As Matas Group moves forward, so will our understanding and improvement of physical and mental health.  


It’s important to us that we also do good through the portfolios we house. This means supporting people by creating communities, empowering women+, and promoting natural beauty. But it also means supporting the planet with clean beauty products and market-leading sustainability claims. As we grow and expand our portfolios, we offer more opportunities to do more good. And more opportunities for our partners and investors to join us in physical and digital spaces, spanning holistic beauty and wellbeing.