Who we are

Matas Group is the ultimate destination for beauty and wellbeing brands to grow and flourish. Our aim? To be a true Nordic leader in beauty and wellbeing, and take our authentic perspective to customers globally.

Enter our dynamic community  

We’ve evolved from a local network to a diverse family of brands, each with a unique identity and shared vision for excellence in beauty and wellbeing. But we’re so much more than a collection of brands. Together, we’re a dynamic, progressive community – setting new benchmarks in ESG and exceeding expectations every step of the way.  





Applying excellence, everywhere 

We’ve accomplished a lot since we began in 1949, and today we’re a listed company with an approach to growth that’s as diverse as our brands. We enhance the in-store experiences of all customers while simultaneously expanding our digital footprint. As a result, our online business is now booming and matas.dk is the second-most used webshop in Denmark.  


The purpose of our omnichannel strategy is to guarantee that customers experience excellence, wherever and however they shop with us. It’s how we stay adaptable and resilient, ready for future challenges and opportunities. 

Our growth is never just about numbers. It’s about unlocking energy and assurance in every venture. For us, growth relies on the coexistence of innovation and stability. And this is the key to blending excitement with trust for our investors.