Success Opening for KICKS Flagship Store in Helsinki – Over a Thousand Customers in Line
KICKS' new flagship store on Alexandersgatan in Helsinki has had a flying start. The opening day, Saturday, October 12, attracted over a thousand enthusiastic customers who queued from four in the morning to be among the first to experience the new beauty destination. The opening has received significant attention on social media and was extensively covered by Finnish media.
Press release, 14 October 2024
"We are overwhelmed by the fantastic reception we have received from our customers in Helsinki," says Carola Lundell, CEO of KICKS. "Seeing so many people queue to visit our new store is proof that our concept and our range truly appeal. We look forward to continuing to offer the ultimate beauty experience with unique and attractive brands combined with our knowledgeable beauty experts."
The opening day featured a range of festivities, including performances, goodie bags, and competitions, which contributed to the high spirits. Customers also received personal beauty tips and advice from KICKS beauty experts.
An Attraction for Beauty Enthusiasts
The 500 square meter flagship store, located in one of Helsinki's most prestigious areas, has already become an attraction for beauty enthusiasts. To provide customers with an inspiring and tailored beauty experience, a wide range of unique and hyped brands such as Milk, e.l.f. Cosmetics, Kiehl’s, Benefit, and Too Faced are offered, combined with a range of beauty treats like personal beauty shopper services.
KICKS continues to invest in the Finnish market, where they see great growth opportunities. With 32 stores in Finland and a steadily growing e-commerce, KICKS is well-positioned to meet the increasing demand for beauty products and services.
"The positive development we see in Finland strengthens our strategy to continue investing in the region," says Carola Lundell. "We are committed to offering our Finnish customers the best in beauty and well-being."