Firtal is a growth-focused digital retail powerhouse that operates several web shops, including helsebixen.dk, made4men.dk, and well.dk. Firtal specializes in selling outstanding health and beauty products to men and women of all ages. 

While Firtal has been around since 2007, in 2018 it officially became part of Matas Group. Today, the company is made up of 180 people who consistently strive to give customers the very best online buying experience. 

At the heart of the Firtal brand are three core values: Courageous, Ambitious Community, and Digital Business Acumen – on a mission to become 1% better every day.