Grænn creates and acquires Scandinavian beauty brands that represent strong Scandinavian values. The journey began in 1982, with the birth of Grænn’s first brand: Nilens Jord. Since then, Grænn has gained forty years of experience as a Scandinavian beauty company specializing in product development, branding, sales operations, export, and supply chain management. 


Today, Grænn represents two innovative beauty brands: Nilens Jord and Miild Beauty. Nilens Jord is the number one makeup brand in Denmark, with a focus on skin-friendly, high-performing formulas and an empowered view on women. 

With market-leading sustainability claims, Miild Beauty is rooted in clean beauty and embracing the natural Scandinavian look – fresh from the streets of Copenhagen.