Matas is Denmark’s largest health and beauty retailer established in 1949 as a chain of independent drysalters. But today, Matas has grown into a listed, integrated omnichannel retailer with own brands, loyal Club Matas members, approx. 264 stores and Denmark’s second most visited web shop –


The company’s commitment to making innovative and safe products began in 1949 and is still going strong. Matas’ outstanding products come with safety standards for added peace of mind take for instance the much-loved Matas Striberne.

For Matas, building trust with their customers is essential. As a result, Matas’ trained health and beauty therapists and pharmaconomists are always on-hand to offer guidance across the category. Whether it’s high-end products or everyday essentials, in store or online, Matas customers can rely on trusted advice, seven days a week.


Matas has enjoyed many years of interacting with customers exclusively in-store. But with the digital business now booming, a substantial amount of Matas’ 22 million annual transactions are made online.

Matas is headquartered in Allerød and has been listed on the Nasdaq OMX Copenhagen Stock Exchange since 2013.